#1 Setting Powder Brand in the US*.
Talc-Free Formula.
16HR Ultra-Blurring Wear.

The cult-favorite Translucent Loose Setting Powder, now talc-free with ultra-blurring power. Instantly blur the look of pores, fine lines and imperfections while extending makeup wear up to 16 hours, with our Ultra-Blur Loose Setting Powder. Infused with Hyaluronic Acid to deliver hydrating, all-day comfort, while controlling shine with a natural finish. Hydrating Hyaluronic Acid provides all-day comfort on all skin types, even dry skin!

Key Claims:

• Blurs texture, fine lines and imperfections
• Clinically proven to improve skin barrier*
• Clinically proven to help hydrate skin all day*
• 100% said it's the key to long-lasting makeup**
• 97% said it controls the look of shine**
• 99% said it feels comfortable**

Translucent, Honey, Medium Deep:

• Sets Makeup for 16HRs
• Helps hydrate and blur skin
• 24-hour shine control
• Talc Free
• For normal to dry skin 

Rose:

• Peachy pink pigments brighten and color correct
• Sets Makeup for 16HRs
• Helps hydrate and blur skin
• 24-hour shine control
• Talc Free
• For normal to dry skin 

Mint:

• Instantly color corrects redness
  
  
• Sets Makeup for 16HRs
  
  
• Helps hydrate and Blurs skin
  
  
• 24-hour shine control
  
  
• Talc Free
  
  
• For normal to dry skin

*Clinical study of 30 panelists at independent laboratory after foundation application
**Based on 3-day consumer testing with 71 women using Translucent Loose Setting Powder Ultra-Blur

Five Shades for Virtually All Skintones 
• Translucent: Perfect for Fair to Medium Skin Tones.
• Translucent Honey: Sets medium skin tones with olive and golden undertones.
• Translucent Medium Deep: Ideal for medium-deep to deep skin tones.
• Tone-Up Rose: Ideal for light to medium skin tones.
• Mint: Color corrects redness for fair to medium skin-tones

Key Ingredients

•Silica Powders: Instantly create soft-focus effect on fine lines, pores, and imperfections

•Amino Acids: Skin-compatible composition for undetectable, longwear benefits.

•Hyaluronic Acid: Makes the powder comfortable for all skin types, even dry skin

• Ultra, Finely-milled Texture: Becomes one with skin, without emphasizing texture, imperfections, or dry patches

• Fragrance free. Does not clog pores. Dermatologist-tested. Non-comedogenic. 

*Source: Circana, LLC, US Prestige Beauty Total Department/Specialty, Makeup Setting Powder by Brand, Makeup Form: Loose Powder and Pressed Powder Compact Combined, Dollar and Unit Sales, January – December 2024

**Based on 3-day consumer testing with 71 women using Translucent Loose Setting Powder Ultra-Blur